Digital Marketing Has Changed the Way People Internalize Ads

Advertisements are everywhere—on tv, in movies and in print. Companies have found new ways to market their products using technology. Mostly to their benefit and not the consumers. Photoshop showed society that too much of a good thing definitely exists.

Perfection gleamed across pages and screens so much so, that magazines had to admit that their models were heavily airbrushed(edited). Although, some of these ads were frowned upon, the culture of perfection intensified.

Recently, a model named, Shudu, made waves across Instagram. People seemed to be enthralled with her beauty and amazed at her hyper realistic features. Why? Ironically enough, because she’s not real. She was created with a computer program, making her the first digital model that we can openly identify.

The fashion and beauty industry is known for breeding perfectionism within itself; the growth of advertising and social media has greatly increased its influence. Ads are a symbol of what society deems beautiful, worthy and acceptable.

Self-esteem is directly correlated to how one sees themselves in the world. When young people and adults are constantly viewing ads, it is common to project what is being marketed inward. Suddenly it isn’t just about the shade of lipstick or the shirt with the logo on the model.

The consumer sees the features of the model: glowing perfect skin, white porcelain teeth, those long flowing locks and  perfectly sculpted abs. Internalization is the unintended symptom for the consumer. Companies are counting on the individual viewing the ad wanting to emulate what they see.

Dove’s Real Beauty campaign in 2004 was aiming to counter act the photoshop dilemma in magazines. The sentiment was nice in that they focused on how real women look. They were striving to give a face to the regular mom, sister, and overworked teacher.

The ‘real beauty’ campaign still exists today for Dove and other companies, but it will forever remain the step-child of regular ads that find no fault in the perfectionists game. Artificial intelligence is sure to advance this culture and society will have to stay vigilant in reminding itself that not everything in magazines and sponsored pages is real—its just marketing.

Daily Inspiration: The Advancement of Animation

Walt Disney was a very successful entrepreneur, animator and film producer. His name might ring a bell. His company has produced very popular animated films and Walt Disney theme parks.

Digital technology is the cornerstone of Disney’s success. The animated films produced by Walt Disney Studios are widely known throughout the world and have been reimagined several times as the technology becomes more advanced.

In this video Disney describes what the multiplane camera is and how it made animated films more realistic. The development of this idea helped make animation into what it is today.

Combating Fake News is Simple

Several syndicated news programs are owned by a few large corporations that may tend to favor a specific political view. The days of getting unbiased mainstream news coverage are long gone. These programs no longer just cover the news, they also generate opinions — often swaying the audience watching.

This level of pandering is not a surprise to either side of the fence. Corporations are in business for the bottom line and will follow new trends to get there. That newest trend being — opinion-based news.

The phrase “fake news” was coined by President Trump in an effort to challenge stations that were reporting, what he believed to be, fake news about him. This concept has taken off in the minds of many Americans. People are consistently judging the legitimacy of news coverage provided by major stations such as: Fox News, CNN, and MSNBC.

Coincidently, a video surfaced showing that news stations owned by the Sinclair Broadcast Group were having their reporters recite a speech saying that they are dedicated to providing balanced and fair news coverage. Thus, fueling the conversation that the news is just producing propaganda.

Syndicated programs have shied away from investigative reporting in an effort to make sensational news more popular. Modern news doesn’t seem to be dedicated to reporting just the facts. Mainstream media simply finds a hot button current event topic and addresses it according the partisan views of their employer. Seems simple enough.

How can the general population stay informed on real unbiased facts surrounding current events across the nation? By abandoning their typical news outlets. In order to get outside information, one must seek it.

The wealth of the knowledge is at our fingertips. People are doing labor intensive research on topics the general public needs to know the truth about. Professors, scientists and students in academia spend tireless hours doing exhaustive research and studies on current issues.

While the average person, isn’t going to want to tread through an academic journal; other options exist. Believe it or not encyclopedias haven’t retreated to the stone age. Research based organizations are available to feed you factual information without making you feel like you have to pick a side.

Pew Research Center and Science Daily are sites that deliver research based, non-partisan information. Better yet, support your local library by utilizing the plentiful resources it provides.

Independent news organizations have investigative journalists waiting for fresh eyes to absorb their work. Check out Reveal, C-Span, and Al Jazeera English for these types of articles.

The facts are out there, go find them.